Privacy Policy & Notice of Privacy Practices

Last Updated: March 2026

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email, phone number, billing and shipping address
• Order Information: Products purchased, prescription details, transaction history
• Account Information: Login credentials and preferences
• Technical Data: IP address, browser type, device information, cookies, and usage data
• Protected Health Information (PHI): Prescription details and information related to your vision care

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders
• Verify your contact lens prescription as required by law
• Communicate with you about orders, updates, and customer support
• Improve our website, products, and user experience
• Comply with legal and regulatory obligations

3. Protected Health Information (HIPAA)

We maintain the privacy of your Protected Health Information (PHI) in accordance with applicable laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

We may use or disclose PHI for:

• Treatment and prescription verification
• Payment processing and billing
• Health care operations
• Legal or regulatory requirements

We may also disclose PHI without your authorization in certain situations, such as when required by law, for public health activities, or to prevent serious threats to health or safety.

4. Sharing of Information

We may share your information with:

• Payment processors and financial institutions
• Shipping carriers and fulfillment providers
• Prescription verification services and eye care providers
• Service providers that support our website and operations

We do not sell your personal information.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and improve functionality. You can control cookies through your browser settings.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is completely secure.

7. Your Rights

You may have the right to:

• Access or request a copy of your information
• Request corrections to inaccurate data
• Request restrictions on certain uses of your data
• Request how we communicate with you

To exercise your rights, please contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

10. Contact Information